The 2028 Assembly logo was created through collaboration from two designers in Tanzania, Zakaria Binini from KMK(T) and Jonathan Pharas from KMT, and Irma Sulistyorini, the MWC graphic designer.
Tanzanian church leaders approved the design which includes several key elements:
- Mount Kilimanjaro with a snow-topped summit to represent Tanzania and the Arusha region, host to Assembly 18.
- Giraffe: Arusha National Park (situated close to the conference centre for Assembly 18) has a large population of giraffes.
- Arc: this half circle echoes the circle of the MWC logo which declares our value of unity.
- Blue, green: these colours are both from the Tanzanian flag and the MWC colour bar.