{"id":6646,"date":"2017-06-29T00:00:00","date_gmt":"2017-06-29T00:00:00","guid":{"rendered":"https:\/\/mwc-cmm.org\/new-name-mwc-considers-identity-and-brand\/"},"modified":"2024-12-10T18:39:52","modified_gmt":"2024-12-10T18:39:52","slug":"new-name-mwc-considers-identity-and-brand","status":"publish","type":"post","link":"https:\/\/mwc-cmm.org\/en\/stories\/new-name-mwc-considers-identity-and-brand\/","title":{"rendered":"New name? MWC considers identity and brand"},"content":{"rendered":"

Bogota, Colombia \u2013 When someone mispronounces or misspells your name, does it seem as though they aren\u2019t quite addressing you? We choose names carefully \u2013 perhaps to honour someone or express a hoped-for characteristic; they form part of our sense of identity.<\/p>\n

Changing a name is not a process entered into lightly: there are legal steps, and friends and acquaintances must learn to use the new name. More importantly, the change says something about identity: something significant has changed, or the new name better describes who you have always been.<\/p>\n

Over the past 30 years, the leaders of Mennonite World Conference (MWC) have been in conversation around the possibility of a name change. In 2016 the Executive Committee tasked the Faith and Life Commission to lead a process to bring a recommendation to the General Council in 2018 and for decision in 2021. Regional representatives will pursue conversations and gather feedback.<\/p>\n

A formal request from leaders of the Brethren in Christ Church in the USA who experience a sense of exclusion motivated the current conversation. They observed that when the MWC assembly was held in Pennsylvania, USA, in 2015, the news media reported on the event almost exclusively in terms of \u201cMennonite\u201d despite the many Brethren in Christ congregations involved.<\/p>\n

The identity of an organization can change over time. At its beginnings, MWC was a conference that European church leaders convened in 1925, 1930 and 1936 to address specific issues, particularly the refugee crisis among Mennonites in Russia. By 1948, an organizational structure had emerged using the name Mennonite World Conference. In 2003, the official name became: \u201cMennonite World Conference: A Community of Anabaptist-Related Churches.\u201d<\/p>\n

Building widespread recognition of an organization\u2019s identity (or brand) requires time and energy. MWC (CMM in Spanish and French) is widely known by its acronym; a name change would need to consider the linguistic consequences in its three official languages (English, Spanish, French).<\/p>\n

Possible alterations to MWC\u2019s name trend in two directions: replace \u201cMennonite\u201d with \u201cAnabaptist\u201d and replace \u201cConference\u201d with \u201cCommunion,\u201d \u201cCommunity,\u201d or \u201cAlliance.\u201d<\/p>\n

\u201cMennonite\u201d<\/strong><\/h3>\n

Historically and in the context of the global church, \u201cAnabaptist\u201d includes a broad spectrum of groups with a commitment to believers baptism, a view of the church as a visible community, and an earnest desire to follow the teachings of Jesus in daily life. Theologically, \u201cAnabaptist\u201d is often used to denote an ideal or standard, a belief tradition separated from the cultural ties sometimes attached to \u201cMennonite.\u201d<\/p>\n

Of the 105 national member churches in MWC, 76 use Mennonite, 13 are Brethren in Christ conferences and some 11 employ \u201cAnabaptist\u201d in their title, often in conjunction with \u201cMennonite.\u201d Rather than using a form of \u201cMennonite\u201d for their name, some national churches take a concept (e.g., Meserete Kristos [Christ the foundation] in Ethiopia) or an association for their name (Gereja Kristen Muria [Christian Muria churches] in Indonesia).<\/p>\n

The Global Anabaptist Profile research project found that churches in North America had the highest preference for \u201cAnabaptist\u201d as a self-descriptor (58 percent) compared to 41 percent in Europe, 38 percent in Africa, 23 percent in Asia and 21 percent in Latin America. For<\/p>\n

\u201cMennonite,\u201d the numbers were as follows: 62 percent Europe, 60 percent \u2013 Asia, 55 percent \u2013 Africa, 33 percent \u2013 Latin America and 31 percent \u2013 North America. (Note that groups could choose more than one designation).<\/p>\n

A drawback of the word \u201cAnabaptist\u201d is that it is both too broad and too limiting: the descriptor is claimed by a much larger group than associates with MWC; but it also focuses on believers baptism as the marker of Mennonite identity to the exclusion of other important theological emphases like discipleship and the mission of reconciliation.<\/p>\n

\u201cConference\u201d<\/strong><\/h3>\n

Almost 100 years after its first convening, MWC is best known for its once-every-six-years Assembly. Today, however, the organization functions year-round to foster relationship and support among diverse members of the Anabaptist family.<\/p>\n

In 2012, the General Council affirmed a document from the Faith & Life Commission that provided extensive theological reflection on the Greek concept koinonia as a descriptor of MWC. It highlights the centrality of \u201cshared identity and life as the \u2018body of Christ,\u2019\u201d writes Thomas Yoder Neufeld. Koinonia is \u201cboth the reality undergirding our life together, and\u2026a goal toward which we are moving\u2026both fact and vision.\u201d<\/p>\n

The word that most closely expresses this concept is \u201ccommunion,\u201d used in MWC\u2019s constitution and other documents. \u201cCommunion\u201d suggests a body committed to relationships of sacrificial love, accountability, and mutual aid for the purpose of fellowship, worship, service and mission.<\/p>\n

Alternatively, \u201ccommunity\u201d or \u201cfellowship\u201d suggests a gathering of shared interests, goals and activities, while \u201calliance\u201d or \u201cfederation\u201d suggests a legislative body made up of independent groups that gather to pursue common goals.<\/p>\n

A final option is simply to retain the name. Mennonite World Conference remains a strong brand, and though it does not fully convey all aspects of the family\u2019s identity, other names are also a partial description.<\/p>\n

Whatever the outcome of the conversation, MWC will continue to serve the family of Anabaptist-related worshipping communities around the world with prayer, support and mutual submission as we follow Christ\u2019s example of sharing and living good news to the world.<\/p>\n

\u2014Mennonite World Conference release<\/em><\/p>\n

What comments, affirmations or concerns would you like to give to MWC? Email info@mwc-cmm.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bogota, Colombia \u2013 When someone mispronounces or misspells your name, does it seem as though they aren\u2019t quite addressing you? We choose names carefully \u2013 perhaps to honour someone or express a hoped-for characteristic; they form part of our sense of identity. Changing a name is not a process entered into lightly: there are legal […]<\/p>\n","protected":false},"author":1,"featured_media":92203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"network":[],"eventcategory":[],"class_list":["post-6646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nNew name? 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